search engine optimisation doesn't have to be difficult

If you're only just starting up, Search Engine Optimisation (SEO) is where you need to focus your attention. At the base of it all, is a good website design, as that's where the core SEO performance comes from.

Before adding keywords and meta descriptions to all of your pages, it's important not to fall into the trap of "trying to cover it all", when thinking about keywords, at best, this approach will only hurt your rankings.
A good title and set of keywords, clear description of the current page is all you need. There are however a few rules and guidelines to follow to help you along, and to help your pages not get flagged by search engines.

Page Title

First, and probably most under-rated. The page title must be relevant to the page, should not be too long, and is highly recommended that it appears (in part or whole) within the current page. Search Engines use the page title as the first link between a user's search words and search results.


Keywords should be words from the current page. A lot of keywords are wasted, because they are ignored by crawlers if they do not appear anywhere on the page, you could also find your page flagged. This is a good example of why you should never try to include irrelevant keywords in your pages, and not to abuse keywords that are not specifically relevant to the current page.


Description should be short, generally not more than 2 sentences, they can be copied directly from the page it appears on, tho generally this is not recommended. Best approach is to quickly summarize the page's main content in a sentence or two, mentioning a keyword or two can also help.

Finally, signing up for Google Analytics can provide you valuable statistics on visitors to your website, such as location, time, pages visited, even keywords used to display your website on search search results. Using this data you can refine your keywords, meta description, and page titles, to the common search terms that people use.